True Light Asset Resolution
Privacy Policy
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
True Light Asset Resolution ("we," "us," or "our") does not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.
This privacy notice describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
Visit our website or any website of ours that links to this privacy policy.
Engage with us in other related ways, including any sales, marketing, or events.
If you do not agree with our policies and practices, please do not use our Services. For questions, contact us at [email protected].
Summary of Key Points
Do we process any sensitive personal information?
No, we do not process sensitive personal information.
Do we receive information from third parties?
No, we do not receive information from third parties.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and comply with law. Any other processing is done only with your consent.
Do we share your personal information?
We do not share your personal information with third parties or affiliates for marketing/promotional purposes. Subcontractors assisting with support services may receive information, but text messaging originator opt-in data and consent will never be shared.
How do we keep your information safe?
We use organizational and technical safeguards to protect your information, but no system is 100% secure. Transmission of information is at your own risk.
1. Information We Collect
Personal Information You Provide:
Name, email address, phone number, physical address
Payment information when you make a purchase or request a quote
Opt-in records and timestamps for communication channels (SMS, email, etc.)
Non-Personal Information:
IP address, browser type, device information
Website usage patterns and preferences
Cookies and similar technologies
Customer Communication:
Records of inquiries and service requests
Appointment details and preferences
Service history and feedback
We process your information to deliver real estate and asset resolution services, including:
Providing and improving our services
Processing transactions and payments
Communicating about inquiries, appointments, and promotions
Enhancing website functionality and user experience
Ensuring security and fraud prevention
2. How We Use Your Information
We use your information to:
Provide and improve Services
Communicate with you
Ensure security and prevent fraud
Comply with legal obligations
Process other purposes only with your consent
3. SMS Messaging & Compliance
Opt-In Consent:
You will only receive messages if you explicitly opt in
Timestamped records of all opt-in actions are maintained
We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions:
Reply "STOP" to cancel SMS notifications
Confirmation of unsubscribe will be sent, and no further messages will be sent unless you re-opt in
All opt-out requests are processed within 24 hours
Message Frequency & Content:
Messages are service-related (appointments, updates, support)
No promotional content is sent without consent
Supported Carriers:
AT&T, T-Mobile, Sprint, Verizon, and most regional carriers
SMS Data Protection:
Opt-in information and consent records are strictly protected
No mobile information is shared with third parties/affiliates for marketing
4. Cookies and Other Tracking Technologies
We may use cookies and similar technologies (web beacons, pixels) to collect and store information. You can refuse cookies via your browser, though this may affect certain features of our Services.
5. Retention of Your Information
We retain your personal information only as long as necessary to provide our Services, fulfill transactions, or comply with legal obligations. Once no longer needed, your data will be securely deleted or anonymized.
6. Keeping Your Information Safe
We implement technical and organizational measures to protect your information. However, electronic transmission and storage cannot be fully guaranteed to be 100% secure.
7. Your Privacy Rights
You may review, change, or terminate your account at any time.
Withdrawing Consent:
Contact us to withdraw your consent; this does not affect the lawfulness of prior processing
Opting Out of Marketing:
Unsubscribe from emails or SMS at any time by using the "unsubscribe" link or replying "STOP"
Cookies and Similar Technologies:
Most browsers accept cookies by default. You can remove or reject cookies in your browser settings
Do-Not-Track Features:
Currently, we do not respond to DNT signals
8. U.S. State-Specific Privacy Rights
California (CCPA):
Right to know, request deletion, non-discrimination, and opt-out of sale/sharing
Verification required before processing requests
Colorado, Connecticut, Virginia:
Similar rights for access, correction, deletion, and opting out of profiling or targeted advertising
International Residents (Australia, New Zealand, South Africa):
Rights to access, correct, or complain about the processing of personal information under applicable privacy laws
9. Contact Us
For questions or to exercise your privacy rights:
Phone: +1 423-449-9675
Email: [email protected]
By using our Services, you consent to this Privacy Policy.